10 Commandments for Creating Compelling Content
The days of interrupting people’s lives with a sales message are over. It is now all about creating content and delivering it within a format that allows customers and prospects to engage in it when they want. The one way street just became a two way street. What is engaging? The website Healthcare.gov received a 40% lift in traffic due to just one video!
Coke saw a 2% increase in sales over just one summer by introducing personalization into their brand. Many companies are now giving away information for free that they once charged for — and still seeing an increase in their bottom line.
Check out these cool content marketing ideas in the 10 Commandments for Creating Compelling Content.