Which Type of Facebook Ad is Right for Your Business?
Facebook has made it clear that for businesses to reach their ideal audience, they must pay to play. But with so many advertising options, it’s hard to know which is right for your business. The best place to start, as with any goal, is to determine your objective. As a business, what are you hoping to gain through Facebook advertising? There are over 10 ad types to choose from, but here are the ones that have been most effective in meeting our clients’ objectives:
Have you been keeping your Facebook page active, but not getting the results you were hoping for? Increase the amount of reactions, shares and comments on your posts by boosting them. You can boost a post for as little as one dollar, and you’ll be surprised what a difference it makes!
Only having a few followers on your Facebook page is like talking to an empty room. Encourage people who are likely to be interested in your business to ‘like’ your page with the Promote Your Page ad. As you grow your fan base, you’ll be able to bring higher exposure to your organic content.
If the main purpose of your Facebook presence is to funnel people to your website, this is the best option for you. With this ad type, you can bid based on clicks, impressions, or daily unique reach. This is also a great option to send people to your latest blog post!
Raise Attendance at Your Event
Creating an event on Facebook is easy, but getting people to RSVP can be a pain. Gain more exposure for your upcoming event along with responses from the people you’ve invited with an Event Responses Ad.
Increase Conversions on Your Website
Get people to take specific actions on your website, such as signing up for your newsletter or purchasing a product with a Website Conversions ad. This is the perfect way to turn your Facebook audience into sales, leads, or subscribers.