Stop Doing This to Increase Email Open Rates

Business users send and receive 121 emails per day and you expect your email to be read?

Well you should. And here’s how.

Increase Email Open Rates

“Email remains the most pervasive form of communication in the business world, while other technologies such as social networking, instant messaging (IM), mobile IM, and others are also taking hold, email remains the most ubiquitous form of business communication.”

What steps can you take to guide your audience away from the delete button and click on your email?

  1. It’s all about “the Subject Line, the Subject Line, the Subject Line.” See below.

  2. Sender Reputation, Relevance and Timing. Yes, these three are crucial. Read this great article for more information.

  3. Give. Good. Content.

Gone are the days of a blanket email talking about how great your company is  or that you have some new product/service on sale. Folks don’t want to be sold to, they want a problem solved. Know your audience and their individual problems.

But let’s get back to #1. Stop with the poorly worded subject lines already! An interesting, enticing subject line is really key to getting your email opened.

There are so many really bad subject lines, like these:

“XYZ Company News”

“News for Week of . . .”

“Tomorrow’s Webinar”

“Latest Updates at XYZ Organization”

Uggh! Who cares??

Just because you are sending email communication to those who already have an affinity with your organization: current customers, members, donors, etc.; don’t think that gives you permission to send emails with a blah, generic subject line.  You should take almost as much time crafting the subject line as you do the content for your email.

I loved these subject lines – and yes, I opened them:

“Cook Up a Brilliant Marketing Strategy”

“How to Use Visual Content To Build Brands”

“More than 8000 People Have Registered”

“OMG! I’m Blown Away!”

You get the drift. Spend some time spicing up your subject lines and watch your open rates take off!

Want help crafting your next great subject line? Contact us at 515-276-6010 or at buzz@m2kmarketing.com