How to Set a Marketing Budget to Hit Sales Goals

We’re coming up on year-end — time to set the marketing budget for next year. 
One of the most difficult numbers to nail down? The exact amount of your marketing budget. You need a plan. One that takes into account your marketing strategies, costs, and projected results over the next year. In this post, we’ll provide a plan that will help you determine you marketing budget (and keep you team focused on goals).  Let’s dive in. 

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Midwest Organic Pork Conference Selects M2K as Agency of Record

The Midwest Organic Pork Conference has selected M2K Marketing Group as their agency of record. This event, hosted by the Iowa Organic Association, is the first conference ever organized in the United States dedicated to presenting the best resources and information available to help expand opportunities for organic and natural pork production and distribution. 

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3 Reasons to Diversify Your Social Media Presence

“I’m on Facebook, why do I need to be on Instagram?” We receive questions like this one often. And while it may be a challenge to find the time to post to just one social media channel, here’s why you need to spread the love. Of course, we all have our favorite social media channels, but if your business’ presence is only on that preferred channel, you’re missing out on…

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4 Tips for Using Facebook Events to Boost Attendance

From throwing a small party at your office to hosting a nationwide conference with hundreds of guests, businesses should be utilizing the best free option for promoting their event – Facebook Events! 35 million people view a public event on Facebook everyday, which means easy exposure for you. However,  what businesses don’t always understand is that just creating…

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Page Speed to be an Official Mobile Ranking Factor. Is Your Site Ready?

How long does it take for your website to load on mobile? The longer people are waiting, the more likely you are to lose those precious leads to your competitor with a better performing site. 53% of visits are abandoned if a mobile site takes longer than three seconds to load. And now… Google may punish you even more for your slow site. Coming in July of 2018, Google will…

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Tools for Cutting-Edge Communications Professionals

I am always curious what others are accessing to grow their marketing knowledge or learn new communications skills. So, I jumped at the chance to attend a recent Coffee and Conversations sponsored by the Des Moines, Iowa Chapter of the Association of Women in Communications. The topic of this coffee was “Favorite Resources to Improve Our Communications Skills.”

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